What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru of Mobile dedicated locally to the Love Promise?

Our store is committed to the Love Promise by changing how we coach our employees first. Any new employees that are onboarded complete an assessment that I have been using for the last 6 years. It measures someone's ability to interact with guests/coworkers at a level that is more than just the transactional. If they are scored poorly then unfortunately they will not be allowed to interview- regardless of prior work experience. Now there are monthly recognition awards that we do internally for all associates. If the ones that we ask to meet/greet our guests are in a happy place then they should relay that to the guests that visit our store. Something I was taught by a sales manager 15 years ago and we also review weekly, is what the business is about..."people". People selling people, people servicing people, people loving people!

Mobile Animal Shelter/ASPCA

National Park Foundation

Hutchens Elementary School

Feeding the Gulf Coast

The Leukemia & Lymphoma Society

Did Subaru of Mobile go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru of Mobile

Subaru and Subaru of Mobile believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Making an Impact - Greg D

Kayson comes to work every day with a focus on how to improve the guest experience, while simultaneously keeping others around him motivated to do the right things 100% of the time! Here is another review from a customer who was upset after dealing with another brand and had a low expectation of sales associates. "Kayson was very attentive and never made me feel pressured to buy. He was very knowledgeable of Subaru products. I would highly recommend asking for him when you’re in the market for a new vehicle." -Trudy Johnson

Making an Impact

Shining Moment - Greg D

Brandon has led the charge and kept the sales team engaged in the Subaru Share the Love Event registrations! He also continues to maintain great relationships with his own guests. A quick note from one via Google: Customer Name: Angela Carpenter Dealership: Subaru of Mobile Review Date: 01/01/2023 Overall Rating: ★★★★★ Comments: Brandon Harvey took the time to answer all of our questions. He was a great salesperson.

Shining Moment

Committed to Our Community - Cyndy B

“I have an eight-year-old student who is homeless. She has a four-year-old sister, and they are with both biological parents. They have stayed many nights in their car. The food that [Feeding the Gulf Coast] provides to my school has helped this family eat meals in their car: the pop-off lids on the cans of food, the milk that needs no refrigeration, the single-serving cereals allow easy access to hungry children who can’t help the circumstances they face. One more story I can share is learning that three of our students used the pop-off lid of their ravioli can for spoons. They had no electricity and somehow didn’t have a spoon to eat with and the bag of food sent home for the weekend was all they had. Thanks to you, these three elementary-age boys had the bag of food you donated to them! There are more stories! We have students who have asked for an extra bag to take home for their brothers and sisters to have food! I can’t tell you enough of how grateful we are for [the Backpack Program] to feed our children!” - School Social Worker from local Elementary School

Feeding the Gulf Coast
Committed to Our Community

Customer Moment - Anna P

Since arriving in April it has been our goal to focus on the guests. We are doing so by training, coaching the staff to become knowledgeable about the products and processes. When these are accomplished it creates an environment of trust and a servant style of sales/service mentality. A prime example is our own Anna Phelps and Ms. Tracy West- this is her survey with not only the great score but she was moved enough to leave such great comments about the the sales and finance experience. (late afternoon- snack trays were low) "My sales representative came all the way to Biloxi to pick me up, even though we were having stormy weather. The finance officer was kind, patient and knowledgeable about the contract and warranties." "Very very limited snacks and refreshments in the customer lounge area. But! My sweet sales rep brought me breakfast and a coffee when she picked me up, and a bottle of water while I was waiting that afternoon." Just a few photos of Anna taking great care of our guests!

Customer Moment

Subaru of Mobile Helps Fight Hunger - Amanda Y

Local dealership Subaru of Mobile (formerly Koby Subaru) and Subaru of America have been incredible partners for more than a decade. Thanks to their dedication to ending hunger in our communities — through volunteerism, food drives, and the annual Share the Love event— they have helped to provide more than 750,000 meals for those facing hunger in our community. It has been an honor to be the premier charity partner annually. We are truly grateful for generous and kind-hearted community partners like Subaru of Mobile.

Feeding the Gulf Coast
Subaru of Mobile Helps Fight Hunger

Subaru of Mobile - Feeding the Gulf Coast

Every day, Subaru dealerships across the country help drivers with everything from finding a new car, to getting a great deal, to service and repairs. We value the communities that we serve and give back annually with the Subaru Share the Love event.

At Subaru of Mobile, we've been giving back by working with the Feeding the Gulf Coast foodbank every year since 2014. This important organization looks out for people and families, not just in our neighborhood of Mobile, AL, but all over the Central Gulf Coast.

Formerly known as the Bay Area Food Bank, Feeding the Gulf Coast has distributed over 180 million pounds of food since their founding in 1981. They work with local soup kitchens, church pantries, and charitable nonprofit organizations throughout the 24 counties that make up the Central Gulf Coast to ensure that people get the food they need.

Our dealership has both accepted donations from customers and matched every dollar and food item that we've collected. We have collected over $29,550 in 2019! That's resulted in over 125,000 meals for families in Alabama, Florida, and Mississippi.

Together, Subaru of Mobile and Feeding the Gulf Coast strive to create a better, healthier community that's free from hunger. To learn more about Feeding the Gulf Coast, visit, or visit our dealership to make a donation.